In exchange for a guarantee of no markup, they give Instacart a portion of their profits. Some stores, like Whole Foods, opt to partner with Instacart. To be clear, there isn’t a markup on items from every single store. An update the Redditor posted Monday says co-founder Max Mullen reached out to them, and over the course of several emails cleared up some confusion. Of course, Instacart’s help desk got a lot more responsive after the post went viral. “ My problem is the lack of transparency and how the site/app lowers expectations by using phrases like ‘15%’ or ‘item prices may be higher than average, in-store prices in your area by 15% or more.’”
But the Reddit poster took issue with the difference between the advertised markup and the actual markup. The service, which sends shoppers to supermarkets to purchase and deliver groceries to the app’s users, can’t be expected to monitor fluctuating prices on a daily basis. As the poster noted, Instacart discloses a “15%+” markup in some stores.
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